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Future Proof
Добавлен 30 сен 2021
Future Proof highlights the efforts of brands and products to make business better for the future… or the lack thereof. Every week we release videos to deep dive into the stories that are shaping our consumerist world.
Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: contact@befutureproof.ca
Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: contact@befutureproof.ca
How Athleisure Wear TOOK OVER America
Nowadays, the athletic wear industry is worth billions and billions of dollars and how the brands leading this industry have created this demand is equal parts impressive… and disturbing.
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For further reading, check out the sources for this video here:
docs.google.com/document/d/e/2PACX-1vQ6Kl4PR84rp8vayW...
Limited edition Future Proof sticker pack: futureproofshop.myshopify.com/products/fp-sticker-pack
Subscribe to Future Proof!
ruclips.net/channel/UC-OJ-24roEfQ_-PCnLJSckg
Join our Patreon:
www.patreon.com/FutureProofTV
Stay updated on our socials
Instagram: futureprooftv
Facebook: futureprooftv
TikTok: www.tiktok.com/@futureprooftv
Reddit: www.reddit.com/r/futureproof/
For further reading, check out the sources for this video here:
docs.google.com/document/d/e/2PACX-1vQ6Kl4PR84rp8vayW...
Просмотров: 72 875
Видео
The Tote Bag Trend Makes NO Sense
Просмотров 209 тыс.16 часов назад
Visit ground.news/futureproof to access diverse perspectives all in one place to stay fully informed. Subscribe through my link for as little as $1/month or get 40% off unlimited access this month only. Limited edition Future Proof sticker pack: futureproofshop.myshopify.com/products/fp-sticker-pack Subscribe to Future Proof! ruclips.net/channel/UC-OJ-24roEfQ_-PCnLJSckg Join our Patreon: www.pa...
The Reusable Cup Trend is Out of Control
Просмотров 200 тыс.14 дней назад
Visit ground.news/futureproof to access diverse perspectives all in one place to stay fully informed. Subscribe through my link to get 40% off unlimited access this month only. Limited edition Future Proof sticker pack: futureproofshop.myshopify.com/products/fp-sticker-pack Subscribe to Future Proof! ruclips.net/channel/UC-OJ-24roEfQ_-PCnLJSckg Join our Patreon: www.patreon.com/FutureProofTV St...
The Air Up Bottle Is a Scam
Просмотров 431 тыс.21 день назад
The AirUp bottle is yet another contender in the water bottle games that seems to be taking over the internet. This one has a cool smell based feature that seems a little fishy... Subscribe to Future Proof! ruclips.net/channel/UC-OJ-24roEfQ_-PCnLJSckg The Stanley Water Bottle Craze: ruclips.net/video/7UpaKlGfwHU/видео.htmlsi=q6BN0KItoT1KdPzv Why Sparkling Water is SO Popular: ruclips.net/video/...
The RISE of Maximalism
Просмотров 194 тыс.Месяц назад
You heard it here first, folks. Big, bold, and colourful is in and minimalism is out! Say hello to the newest and honestly one of the most frightening trends yet. Maximalism. The PROBLEM with Minimalism: ruclips.net/video/3INFBvKbLvs/видео.html Pick up a limited edition Future Proof sticker pack before they're sold out! futureproofshop.myshopify.com/products/fp-sticker-pack Subscribe to Future ...
The Cologne Industry is a SCAM
Просмотров 225 тыс.Месяц назад
Pick up a limited edition Future Proof sticker pack before they're sold out! futureproofshop.myshopify.com/products/fp-sticker-pack How we smell to others has become a huge industry and I’m here to say things are officially out of control. Today we’re diving into the weird world of fragrances. Subscribe to Future Proof! ruclips.net/channel/UC-OJ-24roEfQ_-PCnLJSckg Join our Patreon: www.patreon....
How Bass Pro Shops Took Over America
Просмотров 96 тыс.Месяц назад
Limited edition Future Proof sticker pack: futureproofshop.myshopify.com/products/fp-sticker-pack The Bass Pro Shops hat has become a cultural signifier that nobody expected and represents an industry with huge influence over men in North America. So pack your pickup with some sandwiches and the spirit of adventure, because we’re heading to Bass Pro Shops. Subscribe to Future Proof! ruclips.net...
Why Americans are OBSESSED with Starbucks
Просмотров 288 тыс.Месяц назад
Visit ground.news/futureproof to access diverse perspectives all in one place to stay fully informed. Subscribe through my link to get 40% off unlimited access this month only. For millions of people, their daily stop at Starbucks is a routine they don’t even question. We're here to figure out how they become the biggest coffee chain in the world and dive into their incredibly clever marketing,...
The INSANE World of Strollers
Просмотров 121 тыс.2 месяца назад
Do laundry better! Use code FUTUREPROOF for 10% off Tru Earth: www.tru.earth/? Even if you don’t have a baby, we can all agree that thousands of dollars for a stroller seems a bit excessive. Today we’re going to show you just how these upscale strollers became common in the marketplace. Subscribe to Future Proof! ruclips.net/channel/UC-OJ-24roEfQ_-PCnLJSckg Join our Patreon: www.patreon.com/Fut...
How Parking Lots RUINED America
Просмотров 153 тыс.2 месяца назад
Parking lots are one of the uninspiring products of modern urban infrastructure. These huge swaths of pavement are dedicated to one purpose only. Parking cars. So why is it that something so common and so simple, can suck so bad? Subscribe to Future Proof! ruclips.net/channel/UC-OJ-24roEfQ_-PCnLJSckg Join our Patreon: www.patreon.com/FutureProofTV Stay updated on our socials Instagram: instagra...
The RISE and FALL of Malls in America
Просмотров 348 тыс.2 месяца назад
Visit ground.news/futureproof to access diverse perspectives all in one place to stay fully informed. Subscribe through my link to get 40% off unlimited access this month only. Subscribe to Future Proof! ruclips.net/channel/UC-OJ-24roEfQ_-PCnLJSckg Join our Patreon: www.patreon.com/FutureProofTV Stay updated on our socials Instagram: futureprooftv Facebook: futurepro...
Why Clothing is WORSE Now | Old VS New
Просмотров 241 тыс.2 месяца назад
Do laundry better! Use code FUTUREPROOF for 10% off Tru Earth: www.tru.earth/? There is a growing feeling that clothes today SUCK, even expensive brands today have quality issues reported by shoppers and the used market for these vintage pieces of clothing has gone crazy. So why are old clothes better than new clothes? Subscribe to Future Proof! ruclips.net/channel/UC-OJ-24roEfQ_-PCnLJSckg Join...
The TRUTH about Supermarket Salmon
Просмотров 157 тыс.3 месяца назад
A lot of the things we buy at the grocery store we assume to be what it says it is, but if you’ve watched any of our videos you know that isn’t always the case. Today we’re diving into the murky waters of the fishing industry, to understand why so many people are getting catfished at the till. Subscribe to Future Proof! ruclips.net/channel/UC-OJ-24roEfQ_-PCnLJSckg Join our Patreon: www.patreon....
Why the Glass Bottle FAILED
Просмотров 938 тыс.3 месяца назад
Go to ground.news/futureproof to get access to diverse perspectives all in one place. Subscribe through my link for as little as $1/month or get 40% off unlimited access this month only. Not that long ago, Coca Cola (and most drink companies at the time) sold their beverages in glass containers. These bottles would get used, washed then reused over and over in an endless glass cycle. This dream...
Stanley Tumblers are PEAK Consumerism
Просмотров 912 тыс.3 месяца назад
What was once a symbol of your eco-friendly lifestyle has now become a status symbol - with people owning whole walls of reusable bottles to show off online. The latest and largest name to take over this scene is the Stanley Quencher. Subscribe to Future Proof! ruclips.net/channel/UC-OJ-24roEfQ_-PCnLJSckg Join our Patreon: www.patreon.com/FutureProofTV Stay updated on our socials Instagram: ins...
Why People are OBSESSED with Scented Candles
Просмотров 247 тыс.4 месяца назад
Why People are OBSESSED with Scented Candles
How Fake Trees TOOK OVER Christmas
Просмотров 152 тыс.4 месяца назад
How Fake Trees TOOK OVER Christmas
The RISE and FALL of Black Friday
Просмотров 617 тыс.5 месяцев назад
The RISE and FALL of Black Friday
Is there gonna be anyone left to give you sponsorship lol😂
The sad thing is that the kids liking this kind of "food" indicates how the children actually are never having actual food. Plus, how is this lunch, how did people fall for this?
My local planet fitness is lulu, gym shark, yoga shorts and sports bras. People spend more time looking in the mirror and talking vs working out. Gotta look good for your social i guess...
I’m waiting for spray-on gym wear to arrive . Always a perfect fit and great to look at 😂 No to steroids!
Living Ireland the town next me mall is doing so well that it closed nearly every outer shop in the town it’s not a good thing
The ECG is not meant to be used when running or moving and its certainly not meant to "measure heart rate" although that is one of the metrics you get from it. It is meant to measure your heart rhythm to identify if you have any dangerous problems like arterial fibrillation and it does this by measuring the electrical impulses across your heart. You would ONLY ever do this A) to check your heart initially when you get the watch to determine if you have an issue and B) if you feel weird like your heart is skipping a beat then you would take a reading and in this scenario you can sit down for 30 seconds, otherwise you really don't care that much. If you just want pulse while running, well it has a heart rate sensor built into the back of the device which is also super accurate and runs continuously while you are doing a workout. It sounds like your issues with the watch were based on a misunderstanding about how the device works and what you should expect from it. Personally, I have been using Apple watches since the Series 2 (2, 4, 7 & now Ultra 1). I do a lot of mountain biking, hiking, skiing etc and its great for GPS tracking my activities and also for getting directions while out on the trail (using a 3rd party app called WorkOutDoors). I also use Siri A LOT for things like creating calendar events, reminders, adding stuff to my shopping list, changing the music while driving, quickly checking the weather etc. For me it is a very useful device and I will continue to use it for years to come.
The title of the video could have been like; Fashion for the Braindead or Everyone?
I don't work out, I'm comfortable being a sedentary sad boi
Ha! I made me a bag out of pet window screen. Iits very strong.
have you heard of or willing to do a video on Baliston smat shoes?
I’m still using P90X 😂 Keeps me in shape just fine and I can do it my underwear at home
I own a dealership, very small all we charge is the sale price and the taxes and registration that’s it! People have advised me that we could charge extra fees and people will pay them I’ve thought about it but never have. Something about that just seems wrong.
I still find some pretty decent sport wear out there. Except for allo. I went in the store to check out their stuff. It’s all leisure. It’s hardly about yoga or any other sport. Maybe light sportive activity. But I admit the fabric is nice. And I hate their logo.
Okay I strongly disagree here. Casual-wear yoga pants are a gift from god
Your content is transitioning to fear mongering.
I found that when I seriously got into weight lifting 15 years ago, I really did need seperate clothing. 100% based cotton items at the gym at that time were more prone to shrinking/staining/smelling/overheating/tearing. I don't think it's vain or mindless for the youth to want to dress in what makes them feel good. When I was younger, looking good in the gym was highly motivating. It's interesting that synthetics may pose a health risk, but are there not similar risks with 'natural fibers'? Won't they contain herbicides/pesticides from farming practices, conditioners for the materials, bleaching and dyes...?
Many plastic reusable bags become very ugly in less than a year… They wrinkle and their colors fade… They make you look like a hobo and make store detectives follow you 😒
As an Indian, I am very unhappy that we don’t have the F150s, Rams etc here. Boring sedans.
Start going to art shows for stuff like this. There are a lot of artists selling beautiful handmade items for barely a living wage since they now compete with the whole world thanks to the Internet.
06:46 it reminds me of a manhwa I read recently called "secrets of fitness" the boss in said admitted to hiring people based on aesthetics instead of qualifications
There is also that discussion about men and women and how much skin is uncovered...
No Don't like it, don't look
I go to the gym 5-6 times a week and run with my dogs nearly daily-- but I tend to wear merino wool since it's moisture wicking, cotton clothing since it doesn't stink like the polyester. my bikinis are from a company that uses recycled ocean plastics but honestly the best place to get athletic clothing is thrift stores , second hand from garage sales because the older stuff is better made than the new stuff I'm seeing on the shelves. also merino socks are great for everyday or workout wear since it moisture wicks and keeps sweaty feet dry.
I had some uniqlo items that lasted about 15 years of heavy use; the brand may not deliver as some years ago, but textiles really hold much much better than some other basic-style popular brands like Gap (very thin see through tshirts).
Never heard of Gymshark will check them out. Lets face it Gyms are the most judgmental places out there You are constantly checking and being checked out. Status is everything
Hey mate, anything on how wars aren't good for our future?
I saw the video while at gym with my cheap ten years old simple clothes, the only new are the custom shirt that used all the day .
The same is true for cold weather clothing - there used to be clothes specifically for mountaineering that were extremely high quality, but they are almost impossible to find these days - the few that still exist cost four figures. I turned to military cold weather clothing which is much higher quality but can be had for a few hundred, but you have to live with camo....
All this channel does is tell us what is NOT future proof, what we should not use, why the product is a marketing gimmick or how it is not really what it claims! That's what your name should be "Not Future Proof". You guys should maybe try and find products that are really sustainable, not marketing gimmicks and truly offer good value to the consumer!
Gotta give props to Gym Shark though. For a "no well thought out" plan, they managed to make the right decisions.
Nah don’t stop. It looks hot.
Imo trucks are better, more room to get under the hood and fix stuff compared to a tiny car, not to mention a pushrod V8 in a truck is hell of a lot easier to service compared to a DOHC 4 banger in a regular car, maybe cuz I have more experience with them but trucks are just simpler
lol as a starbucks barista ive seen countless regualrs who get grande lattes with 20+ pumps of syrup
I never once fell for a temu ad I already learned my lessons from using wish. My money is valuable and I will pay more to get a half decent product, and not something that I will either regret buying or will end up throwing out within a week after purchasing.
When they phased our the single use plastic bags in my area stores started offering heavier duty plastic bags with handles that were intended to be reused. I liked them because they were sturdy enough to hold up but thin enough that they could be folded up and put in a back pocket or door side pocket of my car. It was the most practical solution and I still use them even though they are getting harder to find new.
I’m just waiting for reusable to go containers take off 😂 🤮
The 2 most know malls in Georgia are most definitely still alive and full! Sugar loaf and mall of georgia
Minimalisim. Maximalism. Just more isms. What about saveisn. Don’t spendism? Be yourselfism. For the love pur planet and sanity we need to stop anslyzing, buying, judging and maybe just start living. 🤞🏻🤞🏻🙏🏻
Always love a video on a topic that lets me feel smug because of some harm I'm not participating in. Not through any principled moral fortitude of my own but because I just had no interest in the thing to begin with.
I predicy compstable bags will take over soon. People will wear them over socks in sandsls for all weather, single shoe evo-ism. But they might have their lunch in a tote. Funny how not too long ago ppl wanted to be different and now so much the same. From totes crammed w crochet supplies, to yoga pant tumbler sucking trendsters. All the same. Just new exciting same things to be different with come out faster thsn we csn blink.
I love Uniqlo's gym wear. Very comfy
10:52 fin.
Lol, the common thread in a lot of these videos appears to be that social media and influencers are cancer 😂
No, we don't need to stop this in the slightest....
Wankers, er, irresponsible people living online and being marketed to might explsin this?? The absurdity of our consumerism lately, and I have done it too…. Just not Stanley or too many bottles.
13:37 fin.
"most candles are paraffin because they hold fragrance well". Sir even if that was the case, you'd also realize that BBW's candles use a blend of paraffin/soy/etc. They even have a signature collection that is 100% vegetable (soy) wax. Fragrances can also be either synthetically created by understanding the molecules that produce scent from an item (like an orange), or using the essential oil of that item.
Tactical clothes make sense - chafing your body during long runs or being uncomfortable during working out is bad. Most of these clothes are the cheapest in my wordraw and I own most of them for over five years and they are still holding up. For daily, I am coming back to natural materials as much as possible. I would like to buy a choodie with hemp, cannot find it in ordinary brands so far.
I like the Lulu bottoms. The ones I've had are on 3+ years including a lot of outdoor and gym time. So I probably have a six pack worth of plastic bottles under my skin.
I've used probably all of my reusable bags at least that many times
I don’t buy gymshark it’s to frat bro for me. I feel douche baggy if I wore that steroid pumping influencing brand. I’m a Nike and lulu